CONFERENCES & PAPERS

Market Research Industry Standards and Qualifications (Market Research Society Conference, Brighton, March 1994) [With Glenn Robinson]

Word of Mouth Marketing: Beyond Pester Power (International Journal of Advertising & Marketing to Children, May 2002) [With Joanne Proctor]

The Ethics of Researching Children (Generating Insight into Kids Conference, London, July 2002)

The Teen Brain: What's Going on in There? (Market Research Society Conference, London, March 2005)*

The Brain's Growing Pain (Brand Strategy Magazine, June 2005)

Teen Brains (RESEO Conference, Glyndebourne, October 2005)

Teen Brains (Audiences Europe Network Conference, Barcelona, November 2005)

Teen Brains (AURA Seminar, London, January 2006)

Developments in Qualitative Research with Children (MRS: Researching Kids in the 21st Century, London, February 2006) [Also chaired]

Teen Brains (Norfolk Mentoring Network Conference, Norwich, March 2006) [Also chaired]

Teen Brains (Glyndebourne Workshop Leaders training weekend, Keele University, April 2006)

Word-of-Mouth Marketing (National Rural Touring Forum Annual Conference, Norwich, July 2006)

Coping With the Teen Years (Youth Research Conference: Get into Their Space, London, February 2007)

Marketing is in a State of Change (Arts Marketing Association Annual Conference, Edinburgh, July 2007)

Qualitative Research – an Introduction (Arts Marketing Association Annual Conference, Newcastle, July 2008)

Richards, M. (2010), "Adolescence - between childhood and adulthood", in Clarke, B. (ed.), Latest Thinking in Communicating to the Young Consumer: Relating to children and young people in an effective and responsible way, The Marketing & Management Collection, Henry Stewart Talks Ltd, London (online at http://hstalks.com/?t=MM0962326-Richards)

* Winner of Conference awards for Best Paper and Best Presented Paper.